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Your LinkedIn profile banner will be the first visual element that visitors notice once they land in your profile. It’s a large rectangular space that sits behind your profile photo, offering a chance to showcase your professional brand, personality, or specific career achievements. A well-designed LinkedIn banner can enhance your profile’s overall presentation, making you appear more professional and polished. However, should your banner is not sized properly, it might appear pixelated, distorted, or take off, setting up a negative impression. In this article, we’ll explain the perfect linkedin banner image size, how you can design your header image, and provide tips for optimizing it for the more professional LinkedIn presence. What is a LinkedIn Profile Banner? The LinkedIn profile banner (also referred to as the background photo) will be the large horizontal image located on top of your profile, just behind your profile picture. Unlike your profile photo, which is often a small circular image that represents you, the banner provides ample space to visually transform your profile. While your profile picture portrays your own personal identity, the banner offers more freedom for creativity. This space is normally used to display a business logo, an expert image, an individual brand, or perhaps a visual associated with your field of knowledge. Ideal LinkedIn Banner Size To keep your banner looks crisp and professional on all devices, it’s imperative to use the correct dimensions. LinkedIn recommends the following size for optimal display: Recommended Dimensions: 1584 x 396 pixels Aspect Ratio: 4:1 (width to height) Maximum File Size: 8MB File Formats: JPG, PNG, or GIF Why These Dimensions Matter Width (1584 pixels): This width makes sure that your banner image is large enough to display well on desktop and mobile phones without becoming pixelated or blurry. A wider image allows for better resolution, especially on high-definition screens. Height (396 pixels): The 396-pixel height is optimal for displaying the banner without distortion, while fitting neatly into LinkedIn’s profile layout. If the image is too short, it may well appear stretched or cropped. Aspect Ratio (4:1): This aspect ratio ensures that the image appears proportional on both desktop and mobile views. Images that follow this ratio won’t get cropped or distorted. Best Practices for Designing Your LinkedIn Banner Now that you know the ideal size on your LinkedIn banner, here are some design ideas to help you create a standout background image: 1. Keep Important Elements Centered While LinkedIn enables some flexibility, the banner will probably be cropped differently on desktop and mobile phones. On mobile, the sides of the banner are often cut off, so it’s essential to keep key components—such as text, logos, or personal branding—centered in the middle of the style to ensure visibility across devices. 2. Use High-Quality Images To avoid a pixelated or blurry banner, always employ high-resolution images. A sharp and crisp image will create an experienced first impression and be sure that your banner looks clean across various screen sizes. 3. Make Your Banner Reflect Your Professional Identity The banner is a way to highlight your profession, career, or expertise. If you are employed in design, by way of example, you might showcase a number of your best work. If you’re in marketing, a banner which has a compelling slogan or possibly a call to action could possibly be fitting. For those in corporate roles, a straightforward but elegant design with your company logo could be ideal. 4. Choose Colors That Complement Your Profile Picture Since your profile picture will show up over the banner, consider the colors of the profile photo when making your banner. Ensure that the colours don’t clash and that the photo is clearly visible. Choose colors that align with your own personal brand, industry, or LinkedIn profile content. 5. Avoid Clutter Keep your LinkedIn banner design clean and uncluttered. Too much text or overly busy images can overwhelm visitors. Instead, opt for the minimalist design with just a few key elements that communicate your professional identity without distraction. 6. Align with Your Brand or Industry For businesses, freelancers, or those involved with creative fields, your LinkedIn banner can be quite a way to advertise your services or brand. Consider incorporating your logo, slogan, or a tagline. For individuals in corporate or even more traditional fields, a professional photo in connection with your industry or expertise could be a great option. What to Avoid in a very LinkedIn Banner To make the most of one's LinkedIn banner, there are a number of things you should avoid: Low-Resolution Images: Avoid using blurry or pixelated images, as they possibly can give a bad impression. Always use high-quality, sharp images. Overloading the Banner with Text: Too much text may make your banner look cluttered and distract from a profile picture. Keep text minimal and legible. Important Information Near the Edges: Since parts of the banner may get cropped on cellular devices, avoid placing important components (like text or logos) too close to the edges. Stick to the center for optimum visibility. Irrelevant or Inconsistent Visuals: Make sure the visuals inside your banner are highly relevant to your professional identity. Avoid images or graphics that don’t align using your career or expertise. How to Upload and Change Your LinkedIn Banner To upload or improve your LinkedIn profile banner: Go in your LinkedIn profile page. Hover over your overall banner (background photo), and click the camera icon inside upper-right corner of the banner area. Select the “Upload Photo” option. Choose the picture you want to upload from a computer (ensure it’s the recommended size). Adjust the picture if necessary by moving or resizing it. Click “Apply” to avoid wasting the changes. Your LinkedIn profile banner is much more than just an attractive background—it's a robust tool to assist you showcase your professional brand, highlight your expertise, and build a polished and impressive first impression for visitors. By following the recommended size of 1584 x 396 pixels and staying with the best practices for design, you will make your banner a compelling part of the LinkedIn profile that stands apart to potential clients, employers, or colleagues.